If you have a blog or website, then SEO is the key to your success in this field. SEO lets Google know what exactly your content explains and whom to show this content. It helps Google to know and define your target audience.

Google is continuously improving its algorithm and is making changes in SEO. So today, we will explain to you some latest tips that will help you in your SEO journey.

Long-Tail keywords

Long-tail keywords are valuable as they have lower competition and high search volume. It shows the whole thing a user wants from the Internet, whereas short-tail keywords show only the topic or the niche they are looking for. For example, if someone uses the keyword ‘fashion design course’, it shows that their content is related to the course. But what exactly they want to inform you about the course is not specified on the Internet. But if someone uses the keyword ‘payment methods of fashion designing courses’, it specifies what they want to tell or inform you about.

But don’t use too many long-tail keywords in your article because they can reverse your result. First, target your audience and search for suitable keywords which answer the audience’s questions.

Also read: Difference Between Manual and Automation Testing

Use keywords in headers.

When you use your keyword in headers, you indirectly signal to the algorithm that your content specifies or answer the user’s question.

Remember that keywords are important but don’t use them in the headers if they don’t make any sense. Also, try considering Google’s recommendations before you finally use them and target them for your article.

When using keywords in the header, consider covering 40 per cent of the total words.

Focus more on user experience

Google ranks your site according to various factors, and one of the most important factors is audience retention. Google closely observes the time spent on your website from start to end.

The main thing that impacts the time one spends on your website is your site’s time to load. Nowadays, audiences don’t have time, but what they have is millions of options, which is where your load times come. If your site takes a long time to load, people will soon switch to another site. And this can affect your audience retention, and low audience retention can affect your ranking on a large scale.

Now how can you decrease your loading time? This can be done by specifying the ads that you use in your article. Using too many ads can also give you a large audience bounce back. Don’t just remove all the ads but choose any top 3 ads to keep in your article and then remove the rest. This will also make your site look very clean and clear, which can attract audiences.

Improve your content

The main key to ranking higher is your content quality. Your content plays a great function for your audience. Try writing something unique and interesting that attracts your audience and impacts them. Keep the language of your content as simple as you can and check your article’s readability. Also, use points and examples to explain your content better. Use images as it makes your content look more attractive. Then, at last, prioritize the information and accordingly add them to your content. Write short paragraphs and use proper headings to make your audience clear.

Now comes the main thing that is to be on the topic. Many of us start writing on some topics and include some information or stats that have no connection to the topic. And this results in low audience retention and bad quality content.

Internal Links

Internal links can increase the time someone spends on your website, which can help you rank higher. It is believed that each post or blog should at least include three internal links. It will also send Google a signal that your website or blog is very high quality and readable. When you add links, you provide your users with in-depth information on anything and connect with them deeply. When you share on social media or comment on a blog post with a link, you start a healthy conversation or provide in-depth knowledge beneficial for your website.

Update your content and links

Update your content regularly and keep a check on new changes in your niche. Also, after sometimes many links expire, keep checking them and keep searching for new links to replace them. This can be very helpful as your audience will get the current and right information at the right time. This will also help you create your name in the industry and increase the audience’s trust in your blog. You can also hire someone to keep a record or check everything information and stats. This will decrease your burden and focus more on your main content.

Keep a check on analytics.

Analytics can tell you what to write and what your audience loves. Analytics can be very useful to understand your audience’s taste. You can also take SEO Audit Services which will decrease the time and increase your understanding of your audience. You can also keep an eye on the comment section to understand what you can improve your content and exclude from it to make your content better. Analytics can show you everything you need to understand about your audience.


You can do a lot to increase your ranking, and we have covered a very small part of this article. But we hope that you got an idea about the basics and the latest SEO tips and tricks that you can use to improve your ranking. You can also design your website beautifully to attract audiences to your site. Apply all these tips, and feel free to experiment with new things to improve your ranking.